Justin Does Triathlon
I believe passion projects are crucial to personal success and development. If I can’t challenge myself to be creative in my spare time, how could I expect to be creative professionally?
In 2017, I set out with a goal: Overcome my fear of the camera and share my love of triathlon with those who are looking to break into the sport. Although I have no desire to be ‘internet famous,’ I was aware that triathlon content was an under-satisfied niche on YouTube. Often featured on bucketlists and hypotheticals, the sport can be very intimidating to beginners. My goal was simply: bring a friendly, consistent face to the sport, document my own experiences, and share encouragement with those looking to try it out.
Along the way, I faced the same growing brand challenges as with any digital client: finding a brand voice, a visual development, audience identification and more. Since inception, my videos have amassed more than 250,000 views, and I’m personally rewarded by the growing community of encouraging viewers.